Trouble staying competitive in the dining market

From: CEO

Re: Case Analysis

I am consulting you on this situation, individually, for you expert advice. We have been approached by a large restaurant franchise that is having trouble staying competitive in the casual dining market. This clients performance had been slipping, and the company has decided to add a line of to their menu. The CEO of this company has asked for our consultation services. She knows this is a big change for the company, and to make the new strategy work she will need the full support of the employees from the servers up through the ranks to the managers and supervisors.

The employees range in age from 18 to 46. The experience levels of the employees range from newly hired to six years at this particular restaurant. Each employee has their food handling permit but none have a bartender’s license. There are three (3) shifts from the clean-up crews that start after the restaurant closes in the evening, the food preparers that start in the , and over-lapping shifts of servers, hostesses, and bussers that work the hours that the restaurant is open to the public. All employees were trained in promoting customer relations as well as their particular job function. However, some of the employees are looking elsewhere for positions that and others are becoming more disengaged. The building is in the older part of the city but is maintained well. There is and lighting available. The restaurant atmosphere has not been updated since the restaurant opened 10 years ago and the menu has remained the same. There have been a few price increases to offset the increase in operating costs of food, utilities, and rent.

On your own, (not with your team) please advise the CEO as to how she should lead the company through this change. Using the material from the course, I would like you to explain to her why there is more than one way to be an effective leader, and provide her with 2 different leadership theories you suggest she could use. Be sure to use headings in your paper and explain why you chose these leadership styles for her. Then recommend which one of the 2 leadership styles is the best for this situation and why.

Provide a title page with your name, course, and date. Your content should include 600 words, and use a double-spaced Times New Roman font. You should include headings, topic sentences, and the inclusion of the weekly learning. You should have at least two references and be APA compliant.

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