Explain what marketing professionals can do to make situational factors work to their advantage.
Describe how companies market products to people based on their genders, life stages, and ages.
Each week you will be asked to reflect and respond in aDiscussion Board forum. Your contribution to the topicshould be clear, complete, and accurate. This assignment also requires that you read the answersposted by your classmates and respond to at least one of those postings. You are required to meet the following guidelines.
Develop a detailed response using APA format (, reference list) and utilizing at least one credible resource.
Post your initial response bySaturday, Sept 4thby11:59pm
Post feedback responding to a classmates post bySunday, Sept 5thby11:59pm
After completing the assigned readings (Chapter 3: Consumer Behavior) answer the following discussion questions.
1.Outline the types of physical factors companies try to affect and how they go about it.
2. Describe the buying patterns women exhibit versus men.
3. What are some of the consumer lifestyle factors firms examine? Discuss why they are important.
PRINCIPLES OF MARKETING BOOK THAT CONTAINS CHAPTER 3:
CLASSMATE RESPOND :
Keyana A. Yeoman
Sep 3, 2021 at 1:47 PM
The many physical factors that companies try to affect are store design and layout, store locations, music, lighting, temperature, and smells (Saylor, 2012). These factors can all be controlled by a company. When it comes to the stores layout and design, that the set up will be in their best interest making costumers spend more while going around the store. Store locations, music, lighting, temperature, and smells are all in works to make the costumers shopping experience perfect. Like mentioned in the book, Starbucks makes sure that they have a store on every corner and have their products in almost every store (Saylor, 2012).
Most men, proven by research, usually show no care for shopping and just buy to buy, but over the years this has changed. Women take their time to shop no matter how long it takes. Many while shopping and many men like to see pictures when shopping (Saylor, 2012).
Many companies began to investigate costumers lifestyles simply because costumers can be similar in age, personality, gender, and so on but still purchase very different products (Saylor, 2012). The lifestyle factors that where they work, their priorities, what they like to do, what their values are, etc. These are important because as you look into Chapter 5 consumers need to be put into market segmentation. Market segmentation allows companies to separate people and know who there selling to and what products they are interested in specifically.
Saylor Academy . (2012). Defining Marketing . In Principles of Marketing (Vol. 2.0). essay.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more