The practice of public relations

use book The practice of public relations 13th edition

By Fraser p. Seitel

Bmw is the product

Last week’s assignment dealt with strategic approaches in public relations.This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute the strategy you have developed for your campaign.

Selectup to six PR tools you will use to promote your client’s product or service.

ReviewThe Practice of Public Relations, Ch. 15 on how to write a news release, as well as more for social media such as Twitter.

ReviewThe Practice of Public Relations, Ch. 9 anddecidewhich forms of paid, earned, or owned media you will integrate into your campaign.Be specific with your choices.

For example, for paid media you might create an ad for a print or online newspaper or magazine.For owned media, you might create a blog, Facebook page, etc.For earned media, you might develop a publicity campaign for what is known as “.”Refer to Ch. 9 ofThe Practice of Public Relationsfor more information on these tools.

Explainyour rationale for each selection.

Writea 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

Formatyour paper consistent with APA guidelines.

Submityour assignment.

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