The Design Features Of Messages

Design Features: Messages

Accessibility: Attitudes with greater accessibility more readily come to mind (Stiff & Mongeau, 2003, p. 73)

Counterattitudinal advocacy (CAA): Procedure in which people argue for a position counter to their current position (Stiff & Mongeau, 2003, p. 79)

Involvement: People with higher involvement pay better attention to the message (Stiff & Mongeau, 2003, p. 131)

Value-relevant involvement: People with become more concerned about an issue tied to their values (Stiff & Mongeau, 2003, p. 182)

Outcome-relevant involvement: People with become more concerned about an issue tied to positive outcomes (Stiff & Mongeau, 2003, p. 183)

Impression-relevant involvement: People with become more concerned about an issue tied to social consequences (Stiff & Mongeau, 2003, p. 184)

Rational appeals: Messages use logic to persuade (Stiff & Mongeau, 2003, p. 129)

Emotional appeals: Messages use emotion to persuade (Stiff & Mongeau, 2003, p. 145)

Distractors: Focus is shifted away from the message (Stiff & Mongeau, 2003, p. 194)

Personal relevance: People are more motivated to think about more personally relevant messages (Stiff & Mongeau, 2003, p. 219)

Ability: People are more motivated to think about messages that they are more able to process, and messages are more likely to be processed when they have less message difficulty (Stiff & Mongeau, 2003, p. 219)

(FITD): Process of making a smaller and then larger request (Stiff & Mongeau, 2003, p. 246)

(DITF): Process of making a larger and then smaller request (Stiff & Mongeau, 2003, p. 250)

Low-balling: Process of gaining compliance and then increasing the costs of being compliant (Stiff & Mongeau, 2003, p. 255)

Contrast principle: If two things differ, people perceive the difference as bigger than reality (Cialdini, 2009, p. 12)

Reciprocation: If people receive a favor, they feel obligated to return the favor (Cialdini, 2009, p. 19)

Social proof: We look to others to determine what is correct (Cialdini, 2009, p.99)

Scarcity: A rare item is valuable (Cialdini, 2009, p. 199)

Representativeness: If two objects are similar, the first object acts like the second object (Aronson, 2008, p. 132)

Halo effect: Impression of a person affects subsequent judgment about a person (Aronson, 2008, p. 137)

False-consensus effect: Overestimation of agreement with our opinion (Aronson, 2008, p. 138)

Confirmation bias: Tendency to give greater weight to evidence that supports a point of view (Lockton, 2012, p. 3)

Anchoring: Setting reference points (Lockton, 2012, p. 4)

Recognition: People will choose something similar to what they already know (Lockton, 2012, p. 13)

Design features: Dissemination

Credibility: Perception of a source as trustworthy and expert (Stiff & Mongeau, 2003, p. 106)

Similarity: Perception of source as similar to oneself (Stiff & Mongeau, 2003, p. 119)

Physical attractiveness: Perception of source as good looking (Stiff & Mongeau, 2003, p. 122)

Likeability: Perception of source of likeable (Cialdini, 2009, p. 142)

Authority: Perception of course as authoritative (Cialdini, 2009, p. 175)

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]