Survey of Mass Communications Study

Survey of Mass Communications –
Outline due: September 15 (GaView)
Paper due: September 29 (In class)

Purpose of the paper: In this paper, you and your group (no more than four students per group) will develop a new television series, and create a pitch for a television production company. This “pitch” aims to prove that your show will be successful by presenting well-thought-out evidence.

Your paper will address the following elements:
A description of the television show. The show has to be either a situational comedy, a drama, or a crime series. No reality shows or star searches are allowed. Your show proposal should contain the following elements: a) major characters and their backstories, b) setting, c) , and d) possible actors you would consider
Your target audience. Who is it, why will this show appeal to them, and what makes you think this specific audience will want to watch this show, which network or streaming services could air this show, and why (consider their target audience and other programs they may/may not broadcast).
Economic viability: potential advertisers, product placement, as well as spin-offs, streaming services, merchandising, and syndication.
Any other elements you might think is relevant to proving the shows potential success.
Paper must be between 3 and 5 pages long.
Each person must address one of the aspects outlined above.
You must make it clear who wrote which section of the paper since every person will be graded individually.
1-inch margins
APA style
If you refer to any literature or show references, please include proper referencing (APA style), and include a bibliography on a separate page (this will not count towards the five pages).
Attach a cover page that includes the following information:
Your name
Class name and number
Instructors name
– Please staple your paper in the left-hand corner
















Paper I Grading Sheet

Student Name: ________________________

Grammar & spelling (/15)




Writing style (/20)




Usage of proper APA style (/15)




Proper coverage of all required elements (/25)



Quality of argumentation used (/25)




Total Grade:

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