Strategic Plan Part 1: New Product or Service

Please write this paper in your own words. DO

NOT Copy from any websites or any other

papers.

Strategic Plan Grading Guide

Strategic Planning Outline

Use

the Strategic Planning Outline as a guide to complete sections of your capstone project

each week. A final paper is due in Week 5. Cite your resources.

Choose

a business in which you will propose a new product or service in a new division of

your chosen company. You may find it helpful to review the various

strategic management

and business models of companies in an industry that interests you, using the IBISWo

rld and

Mergent Online databases found in the University Library.

Your proposed new product or

service division of this company will serve as the context for the Strategic Plan that

you will develop during this course.

Write

a 1,400

–

to 1,750

–

word paper

in which you explain the importance of innovation in your

chosen business’s vision, mission, and values, and determine your business model for this

new division. Include the following:

Propose a new product or service for the new company division

. The divi

sion

should be customer

–

focused with an innovative mission statement. Ensure that you

are differentiating your product or service.

Describe how the division addresses customer needs and achieves competitive

advantage.

Create a vision and a business model f

or this new division that clearly demonstrates

your decision on what you want your business to become in the future.

Explain how the vision, mission, and value of the new division align with the

company’s mission and vision.

Summarize how the vision, missi

on, and values guide the division’s strategic

direction.

Define your guiding principles and values for your division in the context of culture,

social responsibility, and ethics.

Strategic Plan Part 1: New Product or Service

Please write this paper in your own words. DO

NOT Copy from any websites or any other

papers.

Strategic Plan Grading Guide

Strategic Planning Outline

Use the Strategic Planning Outline as a guide to complete sections of your capstone project

each week. A final paper is due in Week 5. Cite your resources.

Choose a business in which you will propose a new product or service in a new division of

your chosen company. You may find it helpful to review the various strategic management

and business models of companies in an industry that interests you, using the IBISWorld and

Mergent Online databases found in the University Library. Your proposed new product or

service division of this company will serve as the context for the Strategic Plan that

you will develop during this course.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your

chosen business’s vision, mission, and values, and determine your business model for this

new division. Include the following:

Propose a new product or service for the new company division. The division

should be customer-focused with an innovative mission statement. Ensure that you

are differentiating your product or service.

Describe how the division addresses customer needs and achieves competitive

advantage.

Create a vision and a business model for this new division that clearly demonstrates

your decision on what you want your business to become in the future.

Explain how the vision, mission, and value of the new division align with the

company’s mission and vision.

Summarize how the vision, mission, and values guide the division’s strategic

direction.

Define your guiding principles and values for your division in the context of culture,

social responsibility, and ethics.