Selected communication medium strengths

As an individual contributor to the overall effectiveness of your assigned companys external consultants team (company is identified in your above), you have also been tasked with conducting a review of your companys external and internal communications.

To accomplish this task, your team has decided that each team member will selectone web content message your assigned company has put out (a company blog, , web site, advertisement, etc.), and then analyze the content for effectiveness/make recommendations. Each team member will develop a report for his/her selected web content and submit both the report and a copy of the analyzed content.

At the minimum, your report should identify:

Strengths of the selected communication medium and content/organization

Areas of improvement/recommendations for that medium

This should be a formal report and should include the below headings.

This should not look like an essay. but have the proper headings below.

  • Each heading below will have a place in the report. For more information on the type of content under each heading, please see page 405 which will define each one.
  • You also need to include a or link to the web site, blog, etc. you are analyzing.

Type of content being analyzed:
Web link to content:
Report organization:

Potential course of action:
Pros and cons:
Methods and approaches:
Conclusions and Other recommendations:

Identify which approach is best and justify:

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