Routine direct response message using the memo

For Assignment 3, write a routine direct response message using the memo channel.
Who you are: Communications Assistant, Wheelz (refer to case scenario)
Who your reader is: your supervisor and Wheelz owner, Karla Ryder
Background: Karla has given you recent data from a national survey of e-bike riders and data
collected from Wheelz customers. Karla has asked you to create a graphic based on some of
the data, and to recommend one specific change Wheelz could implement based on the
information illustrated in your graphic.
Your task:
1. Using the memo channel, write a to Karla Ryder that presents
a graphic illustrating some of the data you were given.
2. Select data from one of the tables to create one graphic. You may introduce or refer to
other given data in your analysis. Dont use all of the data provided; select only data
that is relevant to your recommendations. Dont include the data table(s) in your
message. Create the graphic in Excel, and then copy it into your memo in a Word file.
Do not use a screen shot of the graphic.
3. Use the information illustrated in your graphic (and any other relevant information
from the data tables) to recommend one specific change Wheelz could implement.
4. Save and submit your assignment to Turnitin as a PDF file by 11:59 p.m. on the due
date listed in your course schedule.
Do not copy content from any sources you might consult, including this handout,
and other ; use your own words.
Do not work with other students on this assignment.
Unauthorized collaboration and/or plagiarism will be reported to
the .
Use the checklist on the next page to evaluate your own assignment.
Evaluate your own assignment using this checklist.
Message follows the three-part direct strategy
uses informative subject line
begins with a direct response opening
presents complete information in the body section:
o introduces the graphic with a label in the body of the message
o correctly labels all parts of the graphic
o analyses the data in the graphic
o recommends logical, specific actions
ends with a complete, forward-looking close
Message uses a and presentation
follows all the grammar and business style points assigned so far
maintains goodwill throughout message
uses correct memo format
uses full block format, with 2.5 cm margins on all sides, single spaced, readable 11- or 12-
point font, and a

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