Porters Five Forces of the Complementors

Target – Porter’s Five Forces and of
the Complementors



Name and Number


Due Date

Target – Porter’s Five Forces and of
the Complementors

the retail industry is growing competitively within the US and internationally.
Every retailer business is pushing to attain better market share and enhance
competitive advantage over competitors. Porter’s five forces and complementors
analysis is an analytical tool that helps position an organization within the
marketplace. For Target Corporation, there are three strength levels to define
Porter forces’ applicability. For instance, the power of buyers and suppliers
score low.

bargaining power of buyers is low because Target sells large product ranges. However,
the customers have different choices, including e-retailers and traditional
retailers. This explains why Target continuously offers goods at a low price,
yet its brand image is better and has a positive reputation (Capell, 2019).

Secondly, Target
has a low strength level for the bargaining power of suppliers. This is major
because of its size as no single supplier is large enough to place an efficient
influence on Target operations. This limits Target’s chances of forward
integration, and this causes Target to have less control over the

Target has
new entrant and substitution factors within the medium strength level. For
instance, the threat of a new entrant is an expected change Target will face
following the entry of a big brand. Small brands may not pose a major challenge
for Target due to limited branding and the establishment of a strong presence
(Capell, 2019).

In addition,
the threat of substitutes averagely impacts Target’s overall performance
following the presence of both large and small retailers offering similar
products, including Amazon and e-bay. Target has strategized on how to retain
its client base through lowering the prices to enhance proper sales.

strongest aspect is the competitive rivalry within the retail industry since
there are many players. Every player poses a competitive threat, which influences
how Target functions by utilizing its resources. Target’s main competitors keep
it at bay on performance prospects, and examples of these include Amazon,
Walmart, and Amazon.

complementors entail businesses directly selling its products and service,
which complements what another organization does towards sufficient added value
on mutual productivity. Target’s main complementor includes Sam’s Wholesale
Clubs for innovative retail service provision.


Capell, A. (2019). Strategic Audit: Target

Deilen, M., & Wiesche, M. (2021, March).
The Role of Complementors in Platform Ecosystems. InInternational
Conference on Wirtschaftsinformatik
(pp. 473-488). Springer, Cham.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]