Perform a communication audit on Netflix

Communication Audit
Perform a communication audit on Netflix. Review the organization’s current public-facing messages, including, but not limited to:
press releases
advertising campaigns (current and past)
annual reports
social media profiles.
Then, write your analysis of no more than 1,000 words with the following:
Under the headingIntroduction, provide abriefoverview of the organization you are auditing and the communication channels that you used for your research.

Under the headingCurrent Capacities, describe what you observe among the organization’s dominant communication channels. In other words, what are its:
major communication themes
key messages
approach to competitive positioning
product positioning
Under the headingAreas for Improvement, evaluate any communication gaps or mis-alignment that you believe need further attention from a communication professional.
Use table/chart, APA format is required.

Thoroughness of Observations
Demonstrates a comprehensive review of , including organization website, social media, press releases, and other communications.

Quality of Analysis
Looks across communications to effectively identify current capacities based on the , goals and target audience. Highlights substantive areas for improvement based on gaps and misalignments across communication.

This criterion is linked to a Learning OutcomeProfessionalism
Memo is well written. Meets the required word-count. of grammar, spelling, and punctuation. Shows overall professionalism.

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