New Product Launch Case Scenario

One of the essential tasks of project management is risk management. In this assignment, you will identify potential risks for a given scenario and propose appropriate mitigation strategies for them.

Elite Burger: New Product Launch Case Scenario

David Smith, a project manager at Elite Burger, was called into an executive meeting on short notice. During the meeting, the the increased demand for vegetarian and vegan products in the industry. So, they decided that a new burger called the Veggie Time Burger will be launched in six months. They want the burger to stand out from the other similar products by using fresh local ingredients and toppings. Since David has successfully launched other products in the past, he has been tasked with being the project manager for this new project.

After the meeting with executives, David scheduled a meeting with his team to discuss the project. Based on the executive teams directions, they decided to experiment with ingredients such as black beans, chickpeas, quinoa, wild rice, and so on for creating the new burger. They also discussed introducing some unusual and more exotic toppings such as guacamole and . Apart from discussing the project requirements, the team also expressed some concerns, such as the fact that upper management has a history of significantly revising the scope at various points throughout the project.

Unfortunately, the meeting had to be cut short and David tasked his team with identifying additional risks that should be considered and accounted for.

Prompt
Review the case scenario and identify potential risks and .

Specifically, your initial post must address the :

What are three potential risks that the project manager should identify and plan for? Include the probability and impact of the risk.
Describe some mitigation techniques that the project manager could use to alleviate those risks.
You can draw on the course material, your experience, and research to answer these questions