McDonalds to double China restaurants by 2013

DECEMBER 15, 2010 / 12:48 AM / UPDATED 11 YEARS AGO
McDonald’s to double China restaurants by 2013
By Fang Yan, Terril Jones
BEIJING (Reuters) – McDonald’s Corp MCD.N plans to double the number of its restaurants
in China to 2,000 by 2013, a senior executive said on Wednesday as it speeds up expansion in
the fastest growing major economy.
The top global fast food chain, which opened its first outlet in the southern boom town of
Shenzhen 20 years ago, is facing fierce competition with Yum Brands Inc YUM.N, the parent of
Pizza Hut and KFC, which has roughly 3,700 outlets in China.
But it has been intensifying its input, opening 165 new restaurants in the country this year,
with a plan to add up to 200 outlets in 2011.
China has been the fastest-growing market for McDonalds worldwide with regard to new
restaurant opening, its , Kenneth Chan, told reporters in Beijing.
It took us almost 19 years to reach 1,000 restaurants. We will get our next 1,000 restaurants
within three years.
To help attract more customers, the U.S. fast food giant has also began to update the image of
its outlets, featuring bright, warm colors along with soft, comfortable seating and simple but
fashionable interiors.
World Business Markets Breakingviews Video More
Four restaurants in downtown Beijing have gotten a face-lift already, and 80 percent of its
outlets across China will be upgraded by 2013, Chan said.
In addition, half of all new McDonalds restaurants to be opened in the next three years in
China will feature Drive-Thrus to appeal to Chinas increasingly mobile population, he added.
McDonalds had in mid-November raised menu prices by 0.5 to 1 yuan, or 8 to 15 cents, in
mainland China to offset higher food costs.
Chan declined to say whether there would be further price hikes given Chinas rising annual
consumer inflation, which hit a 28-month high of 5.1 percent in November.
But he said McDonalds has been offering value meals, such as a 6-yuan breakfast and a 15-
yuan lunch, and will continue to do so in the future.
Editing by Ken Wills
Our Standards: The Thomson Reuters Trust Principles.
Apps Newsletters Advertise with Us Advertising Guidelines Cookies Terms of Use
Privacy Do Not Sell My Personal Information
All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays.
2022 Reuters. All Rights Reserved.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           support[email protected]
  +1 718 717 2861         [email protected]