Marketing Case Analysis On Airbnb

3-5 Pages, Times New Roman Font, Double Spaced

Read the case:Airbnb: What’s Next? Prioritizing opportunities in Southern Europe(ATTACHED) and complete the case analysis.
Discuss the following:

1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAYin addition to contemporary issues you find via research;

2) make thorough recommendations on how the issues should be handled;

3) provide a justification for the recommendations.

The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question.Based on your understanding of the caseAND external research on the CURRENT situation,what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies.Think BIG PICTURE(, , sustainability, etc.).

Strategic recommendations should bemeasurableand broad enough to encompass the direction of the brand for at least 5 years.At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.