Low calorie beverage campaign study




topic: This campaign aims to persuade more potential consumers to convert their intentions into healthier purchasing and combustion habits by changing their minds and turning a positive attitude toward the .

it is essential to promote the health low cal beverage campaign to draw more target audience attention and change their minds and attitudes towards the product.

The target audience is the Millennials and Gen X group, people who are health-conscious or have the awareness to improve their well-being, looking for a or a to sugary beverages.

Raw data sources:

CDC might be useful:

American Heart Assoc:)

Sponsor: Cargill is the gold sponsor of the beverage forum.?q=low+sugar+beverages”>https://www.cargill.com/page/search-results?q=low+…

Setting and channels:


Background: Provide a bulleted list of your (a) problem, (b) paper topic importance (i.e., who can use the paper and how), (c) target audience (no more than 1), (d) attitudes (no more than 2) and behavior (no more than 1), and (e) setting (no more than 2).? Do not provide any theory- or research-based justification.?

Design Features:Identify and justify at least 3 persuasive design features that you will use.? Justify why you have chosen these design features, and also how these design features will work together ethically and cohesively to increase the impact of your campaign. Address how your campaign features work together to create content that reflects integration of diversity and inclusion in a way that is organic for the campaign sponsor. Support your claims with literature when possible.

The reference list should identify at least 5 pieces of literature, which can be primary research, secondary research, or by the course or found on your own.? Try to have at least one for each design feature.

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