Elements of marketing plan

Weekly Instructional Materials/Resources

The following links are the resources that you need to review and will likely access multiple times throughout this course and as a student in general. The first link is a set of video tutorials that explains how to do APA Format when writing a paper, how to , and how to complete a reference list with full citations. The next link is your textbook, followed by a citation tool website that creates full citations for you. I have also included a direct link to . Google Scholar should be used when you are online researching articles and information to support your discussions.

*The video below includes the title for a different course, but the information is the same.Watch the video before starting the .



Week 1 Assignment

24 points

Learning Objectives

Explain the role marketing plays in individual firms and society as a whole.

Understand and outline the elements of a marketing plan as a planning process


Every week you will be asked to reflect and respond in aDiscussion Board forum. Your contribution to the topicshould be clear, complete, and accurate. This assignment also requires that you read the answersposted by your classmates and respond to at least one of those postings. You are required to meet the following guidelines.

Develop a detailed response using APA format (in-text citation, reference list) and utilizing at least one credible resource.

Post your initial response byFriday, August 20th by11:59pm

Post feedback responding to a classmates post bySunday, August 22nd by11:59pm

After completing the assigned readings (Chapter 1: What is Marketing) answer the following discussion questions.

1. Compare and contrast the Four Ps approach to marketing versus the Value Approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

2. This chapter addresses several reasons why marketing is an important area of study. Should marketing be required for all college students, no matter their major? Why or why not?


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