Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. Few brands monetize content better than the and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm.
Simulated Business Scenario:
Gabriel is the executive in charge who created and developed Disneys customer-for-life concept. This is based on the notion that as the child grows, Disney hopes to gain two brand loyalists: the parents and the child. Disney’s new CEO asked Gabriel to head up the new Disney+ streaming media brand. The to create a report which of the . You are on Gabriels team and he called a series of meetings to brainstorm the three items:
Questions:
- How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
- What digital and social media marketing trends would you recommend that Disney+ implement to stay ahead of the competition?