MKT 230 week8 CheckPoint1 Developing an Advertising Campaign
Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File: Day to Zy
Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on theMaterialspage of your student website.
Describe the steps a company must considerwhen developing their own advertising campaign, keeping some of the key pointsof the story in mind. Your answer should be 200–300 words in length,posted as an attachment in theAssignments link of the ecampus.
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