Concept of Branding Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess […]
Applying an Ethical Theory Please read these assignment instructions before writing your paper, and re-read them often during and after the writing process to make sure […]
Consumer Promotions Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the […]
Media Buying You have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you […]
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC […]