Camp Bow Wow Dog Park
The ID scanner system will collect
demographic information about the customers, valuable information for dog park
management. The scanner detects the individuals’ names, ages, and addresses
recorded in the identification card (., 2016). The data enables the
dog park management to learn about its client base. The age of customers is helpful
since it indicates the appropriate promotion strategies for the age groupinformation
about the gender of clients guides in providing services that suit the majority
of the clients. Understanding the target market is crucial since a business
exists to serve the needs of its customers. Competitive advantage emerges from
the firm’s ability to satisfy clients’ needs more effectively than the
competitors. Characteristics of clients enable the management to offer services
and promotions that target its customers.
Venue management becomes efficient
with the use of the ID scanner system. People do not need to queue for hours
awaiting inspection and clearance to access the dog park. The scanning system
is fast and efficient, allowing individuals to have convenient access to the
park. The scanner identifies information that identifies the individual and
their legality status (Akshatha et al., 2017). The scanner can identify
dangerous criminals who attempt to access the park. Controlling the individuals
with access to the park and enhancing security is a competitive advantage for
the dog park.
The average time that a person
visits the dog park helps assess customer satisfaction levels. People can spend
hours in an environment that they enjoy and minimize they stay in an unfriendly
environment. The scanner detects clients’ arrival and departure times, which
provides information on the duration of the individual’s visit. If the clients
only , there is a need to assess the dog park’s environment and
address issues that may drive customers away. The length of the visits can also
provide vital information for the management to plan supplementary services
such as providing snacks and other fun activities for individuals. For
instance, if families visit the park for an average of five hours, is it time
for the park to invest in outdoor games for children.
A loyalty card system will attract
customers since they will benefit from their loyalty in visiting the park.
Loyalty cards make customers feel appreciated and valuable to the business. The
appreciation system will ensure that clients make repeat visits since they earn
points for every visit. Attracting more customers will enable the expansion of
the business. Customers with loyalty cards feel attached to the business and will
subscribe to the park’s services.
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