Successful businesses regularly analyze their processes to ensure theyre operating as efficiently as possible and maintaining their competitive advantages.
Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, youll practice using SWOT analysis to better
understand the factors involved in that promote a .
Note: You can view sample SWOT analyses by visiting the University Library >
Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose
to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.
Evaluate the selected companys sustainable competitive advantage using the .
Write a 700- to 1000-word modified SWOT analysis that includes the following:
An introduction with a detailed description of the company
A that includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Regulations (political, environmental, or economic)
A conclusion with an evaluation of how the company has retained its competitive advantage
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