What are some of the social influences on ? What are some of the behavioral influences on ? How do these affect the ? As you reflect on this weeks readings and your personal experience, answer the questions in your own words and share at least one connection between consumers and an organization. Think in terms of specifics as there are and the relationship is often reciprocal.
Please read-
A Preface to Marketing Management(textbook)by Peter and Donnelly
Chapter 3: “Consumer Behavior”
Chapter 4: “
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