We began the course by considering ‘s click-whirr metaphor for persuasion. Now, at the completion of the course, to what extent do you think that automatic versus controlled processing is important in persuasion? How do automatic and with the other of persuasion (source, message, and audience) to determine the effectiveness of persuasion attempts? Be specific in your discussion and be sure to reference your .
Cialdini, R. B. (2009). Influence: Science and practice (.). Boston, MA: Pearson.
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